Resume
Work
Experience
2022 - Present
Marketing Manager
Freelance - Robin Freidman Energy, LLC
Building, managing, and implementing a business and marketing plan with strategies to support a website upgrade project.
2020 - Present
Digital Marketing Specialist, HubSpot CMS Pro Expert & Web Designer
Freelance - HighViz Marketing, LLC
Creating and executing inbound marketing campaigns to increase lead-to-conversion rates for the material handling industry.
2021 - 2021
Certified StoryBrand Guide
Licensed to clarify marketing messaging to help companies win in the marketplace and grow their businesses using the SB7 framework.
2018 - 2020
Wireframe & Website Designer
Freelance, Self-Employed
Customizing Wix, Magento, Shopify, and WordPress websites. Crafting wireframes, content pages, lead gens, blog posts, and branding.
2019 - 2020
Sr. Digital Marketing Project Manager
Freelance - HighViz Marketing, LLC
Managed multiple inbound marketing campaigns, digital marketing content, and a heavy content publishing calendar.
2019-2020
Digital Project Manager & Inbound Marketing Specialist
Freelance - Experience Lab, LLC
Produced digital marketing content, such as email campaigns, blog posts, website pages, landing pages, forms, and automated workflows for digital marketing agency.
2018-2020
Visual Web Designer
Freelance / Self-Employed
Created custom WordPress and Wix websites. Composed copy and produced content pages. Designed logos, letterhead, and business cards for small businesses and real estate agents.
2018 - 2018
Sr. Project Manager
Full-Time Employment - FTD, Inc (Laid Off)
Championed five key Project Fresh e-commerce merchandising initiatives supporting ProFlowers & ProPlants; projects collectively earned $7M in revenue and $2M in cost savings.
2009 - 2018
Merchandising Product Development Specialist
Full-Time Employment - FTD, Inc
Managed 1.2M ProFlowers photography digital assets. Spearheaded, developed, and led the merchandising photography processes for ProFlowers and ProPlants brands under FTD Companies. Won employee star award for reducing emergency photoshoots by 98.5% (saving $150K) during peak Mother’s Day 2009 by proactively reviewing product photography and making improvements prior to season launch.
Expertise
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Create beautiful websites with HubSpot, Wix, and Squarespace using conversion copywriting skills.
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Guide leaders to have a clear direction for business strategy and sales growth so they can close the gap between their brand promise and customer experience.
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Create customer-centric and clear marketing messaging based on the power of story that gives businesses an advantage over their competition.
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Help companies clarify their messaging so great solutions can get into the hands of the people who need them.
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Develop focused plans, clear messaging, beautiful designs, and marketing strategies that help align profit and purpose to grow businesses.
Skills
Technical Skills
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HubSpot, WordPress, Wix, Squarespace, Adobe Creative Suite, Asana, Monday, Basecamp, Trello, MSOffice on Mac and PC, HTML5, CSS3, Magento, Shopify, Broadvision, BackOffice, Smartsheet, Canva, Adobe AEM, Adobe CQ
Marketing Skills
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Optimizing content for search engines using keywords and creating effective digital strategies to generate qualified leads.
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Creating and managing strategic digital content plans and schedules to increase awareness and drive traffic to websites.
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Developing, implementing and executing strategic marketing plans in order to attract potential customers and retain existing ones.
Certification
2021
Certified StoryBrand Guide
by StoryBrand
As a Certified StoryBrand Guide, I help businesses understand what their customers want, the challenges they face, and how their company is uniquely positioned to help them solve those challenges. Once that happens, their brand becomes irresistible.
2018 - 2019
Certified Inbound Marketing Specialist
by HubSpot Academy
Certified in inbound marketing best practices, digital marketing strategy, website optimization, and social media marketing strategy.
2018 - 2019
Certified Website Designer
by Treehouse
Certified to use technical tools such as HTML5, CSS3, and Bootstrap to design beautiful websites.